Paid search and display advertising gives your system an instant presence in the top positions online. SEO and social media can take months to show results, and while longer lasting, these results can be slow to build. Paid search, however, will reach your populations and create traffic to your site on the first day of implementation. It doesn't matter if you're a three room walk in clinic or a 4,000 bed integrated health system, AdWords levels the playing field when it comes to reaching online prospects, because each of your healthcare related keywords can be targeted specifically. This means that the groups that utilize the best and most effective tactics will ultimately win out - and because the auctions for traffic via keywords are real-time, budget constraints don't have to kill your success. Dollar for dollar nothing else gives healthcare systems this opportunity. By teaming with a certified partner, you can rest easy knowing that your campaign is being con...